As the holiday bells start ringing, your e-commerce marketing team should tighten their belts and embark on a new journey. It’s time to unwrap your creative strategies and boost your business.
Christmas is the best time to increase your brand’s visibility and awareness.
November and December drive 19% of the year’s retail sales. Nowadays, customers are looking for more than simple deals; they want a great experience that sticks with them even after Christmas.
Design an engaging and attractive marketing strategy to increase sales and attract potential customers.
This blog will give a detailed description of Christmas marketing ideas for small businesses.
Why do Christmas marketing?
Christmas, New Year, Halloween, and Black Friday are the best chances for small e-commerce businesses to increase their brand awareness and visibility.
People tend to shop more during these holidays and explore new brands. People want to purchase quality products for their loved ones at a reasonable price.
This is where your Christmas marketing ideas come in. In 2023, total holiday retail sales were projected to reach a new high of 957 billion U.S. dollars.
In this blog, we will find ten hot Christmas marketing ideas for small businesses. These ideas will boost your sales during the busy holidays and create a lasting impression on your customers.
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Your e-commerce website landing page is the first thing your customers notice after visiting your website. This means you should focus on it, so try to make it attractive by following a Christmas theme.
This includes changing the colors to red, green, and gold, displaying Christmas slogans, and especially showing your Christmas offers at the top. A clear call to action button will also help increase engagement.
If you successfully drive organic traffic to your website, you must not lose them with a poor landing page. Look at the landing page example below. This landing page has a very strategic design.
- The special category buttons are right at the front so customers can see them easily.
- At the top, you will find an eye-catching bold announcement of an extra 20% Christmas discount that attracts customers.
- In addition to this, the limited-time banner creates urgency for customers.
In total, all these come together and work effectively toward engaging shoppers to make them convert.
2- Launch a 12-day Christmas sale
A “12 Days of Christmas” promotion is an efficient way to boost sales during the holiday season. The idea is very simple: for 12 consecutive days until Christmas, you will launch a new Christmas offer or deal every day.
This will make your customers excited and engaged till the very end day. They will visit your website daily, resulting in increased engagement. This also creates a sense of urgency among customers and urges them to buy their favorite products as soon as possible before the sale for the day ends.
Here’s how you can craft a 12-day e-commerce sale:
- Create a calendar of daily surprises.
- It may include discounts on certain products, shipping-free, or limited-time bundles.
- You can reveal the deal of the day in your email newsletters and social media posts.
- Engage the customers with social media. Share the daily offers, and include product images and countdown timers.
This is one of the several ways to increase sales and improve brand visibility.
3- Offer free shipping during the holiday
Free shipping is one of the best Christmas marketing ideas for small businesses. Free shipping can attract more potential customers than you think. 84% of customers will purchase specifically due to free shipping.
When people see the tag of free shipping, the first thing that comes to mind is that they only have to pay for the product. They are happy because they don’t need to pay any other charges. Free shipping also attracts people who buy from shops to avoid shipping costs.
To make your shipping more special and memorable, you can add Christmas-themed packaging, such as festive gift papers and holiday cards. This will create a memorable experience for your customers. This strategy creates a sense of emotional attachment between the brand and the company and helps build more loyal customers.
4- Create limited-time product bundles
Limited-time product bundles are the best way to attract your customers. Product bundles provide various benefits to customers. They get all the stuff they want in just one place, and they seem economical. You can create value and personalization in your brand by creating limited-time product bundles. Some brands even allow customers to make their own customized product bundles.
They are the best Christmas marketing campaign ideas. For instance, if you own an e-commerce clothing brand, you can offer bundles of different products. Pair a shirt with matching pants, or offer a jacket and a turtleneck shirt in one bundle. This will spark interest among customers.
5- Arrange a holiday giveaway or contest
Who doesn’t love the idea of getting prizes during the holidays, especially with all the cheer and festivity that comes along with this season? Holiday contests are one of the most effective Christmas marketing ideas for small businesses.
Nowadays, e-commerce brands are greatly influenced by social media trends. A holiday giveaway or contest will increase your brand awareness and visibility through social media. If planned properly, your giveaway or contest can increase engagement, tap into more visibility for your brand, and attract new customers.
Here’s how you can start a Giveaway or contest campaign:
- You can use special social media tags to reach your intended audience.
- You can also collaborate with a social media influencer to promote your contest.
- This contest will also provide you with user-generated content about your brand.
- Ask people what they like and dislike about your brand.
- You can also ask them to give ideas for your upcoming product launch.
This will attract more customers, making it one of the best Christmas marketing ideas for small businesses.
6- Personalized holiday email campaigns
Holiday email campaigns are one of the most effective means of connecting with your customers. During the holidays, people get too many emails, so personalized messages would indeed make a big difference.
So, start segmenting your audience based on their shopping behavior and interests or past purchases. You can craft your messages according to their specific needs.
Such holiday-themed e-mails should have catchy festive subject lines such as “Your Christmas Gift Awaits!” or “Holiday Deals Just for You!” Personalized offers, such as discounted prices based on previous purchases or holiday exclusives make your emails special and relevant.
Add a Christmas vibe to your emails with images such as snowflakes, Christmas trees, or gift wrapping, making them more interactive and fun.
7- Run a Christmas countdown sale
People always tend to buy more in a short time, which is why most limited-stock sales make huge profits. You can also implement this strategy in your e-commerce store. This is a very nice Christmas marketing idea, as it will create a sense of urgency among the customers.
For instance, you can arrange a sale in which discounts regularly increase as the days pass by. For example, you can begin with low discounts (10% discount) at the very beginning of December and then increase the savings amount every week (20% discount, 30% discount) near Christmas.
This will make visitors curious about your next-day offerings and they will visit your website again and again thus increasing engagement.
Announce your sales through social media, emails, SMS, and YouTube videos. YouTube is a very powerful tool for e-commerce. 68 % of shoppers visit YouTube via mobile phones to determine & verify their purchases. That’s why you need to build an admirable social media reputation.
8- Partner with influencers for Christmas gift guides
Influencers are one of the successful methods of Christmas marketing ideas for small businesses. Influencers are quite popular among the young generation these days.
People trust their favorite influencer’s recommendation and are much more likely to make a purchase. You can collaborate with a social media influencer on Instagram, Snapchat, or Pinterest to promote your brand.
Collaborating with influencers during Christmas feels more authentic than usual ads because people are already searching for Christmas discounts and gift ideas. By working with influencers who fall under your niche, you will reach customers interested in your products.
- Find the relevant influencers by selecting those who are best connected to your niche. For example, if you’re selling skincare products, find influencers whose niche is beauty, skincare, or lifestyle.
- Utilize platforms like Instagram, YouTube, or TikTok, where influencers often create the “gift guide.”
- Reach out to them with a clear pitch about how your product fits in with their audience and offer to send samples or perhaps collaborate with them.
9- Highlight sustainability with eco-friendly Christmas packaging
People are starting to realize how their holiday shopping affects the environment, and so there is a growing demand for holiday purchases that do not adversely affect the planet. Consumers love brands that care about the planet. Make your brand people’s favorite by using eco-friendly packaging.
The use of eco-friendly materials has two main advantages:
- It attracts environmentally conscious customers and,
- Reduces the amount of waste generated throughout the process.
You can do quite a few things to make the Christmas packaging more environmentally friendly;
- First, start with something simple, such as recyclable wrapping paper, cardboard boxes, or biodegradable wrapping materials that would not break easily.
- Another idea is to give reusable gift bags, or fabric wraps that customers can reuse over and over, reducing single-use waste.
Include your green initiatives in your Christmas campaign. Through your website, social media, and product description, let your customers know that the packaging is environmentally friendly. Customers appreciate this kind of commitment, which will highlight your brand among all other brands.
10- Add a gift navigator to your landing page
Adding a “Gift Navigator” to your web pages during Christmas will help customers find the most appropriate presents easily and quickly. A gift navigator is a tool that helps guide shoppers through your products by offering personalized gift suggestions based on their needs.
Gift navigators are one of the best Christmas marketing ideas for small businesses. This makes shopping less stressful, especially during the busy holiday season, and guarantees that customers find gifts that fit the recipients.
You can even filter products by gifts for a particular group, like “Gifts for Him,” “Gifts for Her,” “Gifts for Kids,” or even by price range or interests. Add a quiz asking, for example, “Who are you shopping for?” and “What’s your budget?” so you can suggest something to them. That way, it becomes a fun and worthwhile experience but saves time for the shopper.
Conclusion
We have covered some amazing Christmas marketing ideas for small businesses to help your brand stand out in the holiday hustle and bustle.
Holiday-specific ideas include personalized gift navigators, social media contests, limited-time product bundles, and eco-friendly packaging. These days, you need to initiate new ideas to attract and engage your target audience.
The holiday season is an excellent opportunity to increase brand visibility and maximize customer connections. Even after the Christmas event, your customers will remember your e-commerce brand, making their way toward more purchases from you.
Be merry, be bright, and have a merry Christmas, ringing sales up the roof and touching hearts with marketing innovation.
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FAQs
What is the 12-day sale of Christmas?
A “12 Days of Christmas” promotion efficiently boost sales during the holiday season. The idea is very simple: for 12 consecutive days until Christmas, you will launch a new Christmas offer or deal every day.
This will make your customers excited and engaged till the very end day. They will visit your website daily, resulting in increased engagement. This also creates a sense of urgency among customers and urges them to buy their favorite products as soon as possible before the sale for the day ends
What is the best promotional strategy for the Christmas season?
Limited-time product bundles are the best way to attract your customers. Product bundles provide various benefits to customers. They get all the stuff they want in just one place, and they seem economical. You can create value and personalization in your brand by creating limited-time product bundles. Some brands even allow customers to make their customized product bundles.
How to increase Christmas sales?
Your e-commerce website landing page is the first thing your potential customers notice after visiting your website. This means you should focus on your website’s landing page so try to make your landing page attractive by following a Christmas theme. This includes changing the colors to red, green, and gold, displaying Christmas slogans, and especially showing your Christmas offers at the very front. A clear call to action button will also help in increasing engagement.
What is a creative strategy in promotion?
People are starting to realize how their holiday shopping may affect the environment, so there is a growing demand for holiday purchases that do not adversely affect the planet. Consumers love brands that care about the planet. Make your brand people’s favorite by using eco-friendly packaging.
