Customer Journey Mapping
Understand Your Customers Better By Doing Customer Journey Mapping JUST RIGHT!
Your business needs ‘Understanding your audience’ more than selling to them, because a good salesperson sells emotions by understanding the needs of their audience. Identify your customer’s touchpoints, pain points, and emotional journeys while interacting with your business and optimize your success with a conversion boost.
Increase Customer Retention
Up to 10%
Increase Customer Lifetime Value (CLTV)
Up to 15%
Increase Conversions
3-10% (Depending upon your business)
What is Customer Journey Mapping?
Before diving into what a Customer Journey is, let’s take some stats into consideration;
According to a survey, almost 80% of customers believe that customer journeys are as important to them as the product or service they came to buy.
It means that their overall experience with your business until it converts into a buyer journey plays a crucial role. How your customer is experiencing swiping through your pages, how easy it is to get the sizing from your picture card (as for e-commerce), and how your customer is feeling after a session. It all contributes to a customer journey.
“A customer journey is a visual representation of your customer’s experience and the steps he/she takes in order to make a certain decision regarding your service/product. In addition to all the emotions he/she feels during the whole journey and how it ultimately affects the process.”
Let’s simplify it for you.
Usually, Customer Journey’s divided into 4 stages. The first two are considered as the main stages while the latter two are more of “Behind the Line of Visibility” stages.
During the stage of “Customer Experience,” which is further divided into 3 information blocks, we define clear stages of your customer journey like the awareness stage, purchase, and loyalty. In the next block, we identify what activities your customer performs and where he interacts like reading a blog, adding to cart, or simply leaving the site. And during the third block, based on the previous two blocks, we understand what the emotions (excited, frustrated) of your customer were during the whole session.
In the next stage, i.e., “Frontstage,” we identify from which source your customer interacts with your service. That can be your direct website, a free consultation, or any other marketing tool. Next, we map which actors (automated system or a team member) interact with your customer and from which channels, whether social media, email, or a direct call.
While the last 2 stages are mostly related to the internal process and system, like from strategy development part or a performance monitoring to outlining all the tools or systems that played a part in making the experience smoother and fruitful like CRM software, customer feedback system, and analytics tools, etc.
Our Mapping Process is as Unique as your Brand
Did you know that businesses that prioritize customer journey mapping see a 70% increase in customer satisfaction? Well, we can tell. It’s very true. With a thorough understanding of where to, how to, and whom to sell, your brand is on the safe side. And to be on this side, you need a unique approach. Just like this:
01
Touchpoint Identification
02
Pain Point Analysis
03
Persona Development
04
Emotional Journey Mapping
05
Optimization Opportunities
Choose Us!
Here why…..
As Sofia said; Our checkout process was messy. But Ancorrd’s customer journey mapping helped us identify our major key pain points that resulted in a 20% increase in conversion rates.
01
Data-Driven Mapping
We generate data-backed journey maps. How? With thorough research and analytics in hand, we understand your audience with the proven data presented before us.
02
Actionable Recommendation
After identifying your pain point, we recommend actionable plans and strategies on how to retain and convert more customers with simple adjustments.
03
Collaborative Approach
To keep all of us on the same page, we take you through every step of your customer journey to align your business goals with our action plans.
Our Comprehensive services
| Touchpoint Identification | Pain Point Analysis | Optimization Opportunities | |
|---|---|---|---|
| A positive customer experience can increase chances for your customer to buy again by 72%. Therefore we identify every possible interaction of your customer with your brand. | We identify common pain points your customer are facing during their journey that can possibly impact their buying process or your bottom line. | After thorough analysis we identify key touchpoints that need optimization in order to increase your conversions and customer’s satisfaction | |
| Our Process | Our detailed method of identifying touchpoints covers every possible interaction, including social media feedback (with a 23% increase in customer engagement), in-store displays of products (affecting 73% of buying choices [Source: POPAI]), and follow-up emails after a purchase (resulting in a 60% boost in repeat sales. We make sure to cover all bases, giving you a thorough understanding of your customer's experience. | We explore thoroughly to pinpoint situations where clients face hurdles. 80% of issues can be resolved by making strategic improvements, resulting in a more satisfied customer experience and a stronger bottom line. | We focus majorly on optimizing your customer experience. Just by focusing on understanding and improving the customer journey our clients experience a 55% rise in the number of customers who stay with them and a 20% increase in the rate at which they convert into potential customers. |
We are your partners in Success - Your #01 Choice!
01
Dedicated, personalized Support
While working with us you will get a dedicated project manager who understands your business needs and goals, providing personalized, continuous support. that integrates with your team.
02
Custom Reports
We create tailored reports based on a thorough analysis of your business and target audience, ensuring maximum impact. Expect a 15-25% improvement in conversion rates within 6 months.
03
Proven Track record
Our data-driven strategies deliver outstanding results, enhancing engagement and driving growth. On average, clients see a 3x ROI increase and a 20% uplift in sales.
04
Industry-driven expertise
Our innovative approach ensures your business remains competitive. Clients experience 2x faster user experience improvements compared to industry standards.
Testimonials
Frequently Asked Questions
A customer journey is a visual representation of your customer’s experience and the steps he/she takes in order to make a certain decision regarding your service/product. In addition to all the emotions he/she feels during the whole journey and how it ultimately affects the process.
Businesses that prioritize customer journey mapping see a 70% increase in customer satisfaction. Because by understanding your customers touchpoints, pain points, and emotional journey dustring their each interaction with your brand. You can optimize your strategy to bring better results and generate conversions and ROI.
Our service costs vary depending upon your business goals and requirements.
Our services are comprehensive that range from touchpoint identification, pain point analysis, persona development, emotional journey mapping to optimization opportunities.