Finding the right email marketing automation for ecommerce brands alternatives to Klaviyo can transform your customer engagement strategy. While Klaviyo dominates the ecommerce email marketing space, rising costs and specific feature requirements push many brands to explore other options. Whether you’re a startup watching your budget or an established brand seeking different capabilities, this comprehensive guide covers the top alternatives to help you make an informed decision.
Why Consider Email Marketing Automation for Ecommerce Brands Alternatives to Klaviyo?
Klaviyo has built its reputation on powerful ecommerce features, but it’s not the perfect fit for everyone. Monthly costs can exceed $700 for lists with 15,000+ contacts, and some businesses need simpler interfaces or different integration options. The good news? The market offers robust email marketing automation for ecommerce brands alternatives to Klaviyo that deliver excellent results without breaking the bank.
Top 10 Email Marketing Automation for Ecommerce Brands Alternatives to Klaviyo
1. Omnisend: The All-in-One Ecommerce Marketing Platform
Omnisend stands out as one of the strongest email marketing automation for ecommerce brands alternatives to Klaviyo, purpose-built for online retailers. Its visual workflow builder makes automation accessible even for beginners.
Key Features:
- Omnichannel automation (email, SMS, push notifications, web push)
- Pre-built ecommerce workflows for abandoned carts and welcome series
- Product recommendation engine with dynamic content
- Advanced customer segmentation based on purchase behavior
- Conversion-focused popups and signup forms
- Revenue attribution reporting
Pricing: Free for up to 250 contacts; paid plans start at $16/month. Typically 20-40% cheaper than Klaviyo.
Integration: Native integrations with Shopify, WooCommerce, BigCommerce, and major ecommerce platforms.
Official Website: Visit Omnisend
Best For: Small to medium-sized online stores wanting powerful automation without complexity.
2. ActiveCampaign: The Sophisticated Automation Engine
ActiveCampaign combines email marketing automation for ecommerce brands with advanced CRM functionality, making it ideal for businesses with complex customer journeys.
Key Features:
- Industry-leading automation builder with conditional logic
- Built-in CRM and sales pipeline management
- Predictive sending and machine learning optimization
- Site and event tracking for behavioral triggers
- Lead scoring system
- Split testing for automation workflows
Pricing: Starts at $29/month for 1,000 contacts; scales affordably compared to Klaviyo.
Integration: Deep ecommerce platform integrations plus 870+ app connections via Zapier.
Official Website: Visit ActiveCampaign
Best For: Growing brands combining ecommerce with B2B operations or complex sales funnels.
3. Drip: The Ecommerce CRM Specialist
Drip positions itself as an ECRM platform and ranks among top email marketing automation for ecommerce brands alternatives to Klaviyo for Shopify and WooCommerce stores.
Key Features:
- Revenue dashboard showing campaign performance
- Customer lifecycle automation templates
- Behavioral triggers based on browsing and purchase data
- Multi-channel orchestration (email and SMS)
- Workflow splits based on customer lifetime value
- Onsite personalization tools
Pricing: Starts at $39/month for 2,500 contacts with unlimited email sends.
Integration: Excellent compatibility with Shopify, WooCommerce, Magento, and other platforms.
Official Website: Visit Drip
Best For: Mid-sized ecommerce brands focused on revenue growth through automation.
4. Mailchimp: The Evolved Email Marketing Giant
Once known primarily for newsletters, Mailchimp has evolved into a comprehensive email marketing automation for ecommerce brands alternative to Klaviyo with impressive capabilities.
Key Features:
- Customer journey builder for complex automation
- AI-powered product recommendations
- Abandoned cart recovery automation
- Predictive segmentation using behavioral data
- Landing page and website builder included
- Creative assistant for content generation
Pricing: Free plan available; paid plans start at $13/month. Costs increase significantly at higher volumes.
Integration: Native ecommerce integrations with enhanced data syncing for Shopify and WooCommerce.
Official Website: Visit Mailchimp
Best For: Brands new to automation or those preferring a familiar, user-friendly interface.
5. Brevo (Formerly Sendinblue): The Budget-Friendly Powerhouse
Brevo offers impressive email marketing automation for ecommerce brands alternatives to Klaviyo at prices that accommodate tight budgets.
Key Features:
- Marketing automation with visual workflow editor
- Transactional email capabilities
- SMS marketing included across plans
- Built-in CRM functionality
- Live chat and shared inbox features
- Heat map tracking for email engagement
Pricing: Free plan with 300 emails/day; paid plans start at $25/month with unlimited contacts.
Integration: Solid ecommerce platform support with API access for custom integrations.
Official Website: Visit Brevo
Best For: Startups and budget-conscious brands with large lists but moderate sending frequency.
6. Klaviyo Alternative: GetResponse MAX
GetResponse offers comprehensive email marketing automation for ecommerce brands alternatives to Klaviyo, including dedicated account management on higher-tier plans.
Key Features:
- Advanced automation workflows with multiple triggers
- Ecommerce product recommendations
- Web push notifications
- Webinar hosting platform included
- Conversion funnel creation tools
- Dedicated IP address and deliverability consulting (MAX plan)
Pricing: Starts at $19/month for 1,000 contacts; MAX plans offer enterprise features with custom pricing.
Integration: Pre-built integrations for major ecommerce platforms including Shopify and Magento.
Official Website: Visit GetResponse
Best For: Established brands wanting enterprise features without enterprise complexity.
7. Attentive: The SMS-First Automation Platform
While primarily SMS-focused, Attentive has expanded into email, making it a unique email marketing automation for ecommerce brands alternative to Klaviyo for multi-channel strategies.
Key Features:
- Two-way conversational SMS marketing
- List growth tools including compliant text-to-join
- Unified customer profiles across SMS and email
- Segmentation based on engagement and purchase behavior
- Journey builder for cross-channel campaigns
- Subscriber identity matching
Pricing: Custom pricing based on SMS volume; generally higher investment but strong ROI.
Integration: Purpose-built for Shopify with excellent data synchronization.
Official Website: Visit Attentive
Best For: Brands prioritizing SMS marketing alongside email with healthy margins to support costs.
8. Constant Contact: The Reliable Workhorse
Constant Contact may not be flashy, but it delivers solid email marketing automation for ecommerce brands alternatives to Klaviyo with exceptional customer support.
Key Features:
- Automated welcome series and abandoned cart emails
- Resend to non-openers functionality
- Subject line A/B testing
- Social media posting integration
- List-building tools and signup forms
- Award-winning customer support via phone and chat
Pricing: Starts at $12/month for up to 500 contacts; competitive pricing at lower tiers.
Integration: Shopify, WooCommerce, and major platform support with ecommerce-specific features.
Official Website: Visit Constant Contact
Best For: Solopreneurs and small businesses valuing simplicity and support over advanced features.
9. Ortto (Formerly Autopilot): The Visual Marketing Platform
Ortto brings beautiful design to email marketing automation for ecommerce brands alternatives to Klaviyo with an emphasis on customer data platforms.
Key Features:
- Visual journey canvas for automation building
- Customer data platform for unified profiles
- Lead scoring and qualification
- Multi-channel campaigns (email, SMS, push)
- In-app messaging capabilities
- Analytics dashboards with journey performance
Pricing: Starts at $29/month for up to 1,000 contacts; scales based on features and volume.
Integration: API-first approach with pre-built connectors for major ecommerce platforms.
Official Website: Visit Ortto
Best For: Tech-savvy teams wanting powerful data management alongside marketing automation.
10. Moosend: The Affordable Automation Solution
Rounding out our list of email marketing automation for ecommerce brands alternatives to Klaviyo, Moosend delivers impressive capabilities at wallet-friendly prices.
Key Features:
- Drag-and-drop automation editor
- Ecommerce-specific automation recipes
- Website tracking and personalization
- Advanced segmentation engine
- Real-time analytics and reporting
- Landing page builder
Pricing: Free plan for up to 1,000 subscribers; paid plans start at $9/month with unlimited emails.
Integration: Compatible with Shopify, WooCommerce, Magento, and other platforms via native integrations.
Official Website: Visit Moosend
Best For: Small businesses and startups needing robust features without significant investment.
How to Choose the Right Email Marketing Automation for Ecommerce Brands Alternative to Klaviyo
Selecting from these email marketing automation for ecommerce brands alternatives to Klaviyo requires evaluating your specific needs:
Platform Integration Depth
Ensure seamless data flow between your ecommerce platform and marketing tool. The best alternatives sync customer data, purchase history, browsing behavior, and product catalogs automatically.
Automation Capabilities
Review the complexity of workflows you can build. Advanced brands need conditional splits, wait times, and multi-step sequences that respond to customer behavior in real-time.
Segmentation Power
Effective email marketing depends on targeting the right customers. Look for platforms offering behavioral segmentation, RFM analysis, and predictive segments based on purchase likelihood.
Deliverability Rates
Even the best automation fails if emails land in spam folders. Research sender reputation, authentication support (DKIM, SPF, DMARC), and compliance tools. According to Validity’s Email Deliverability Benchmark Report, the average inbox placement rate across industries is 84.3%, making platform choice critical for reaching customers.
Pricing Structure
Compare how costs scale with your list growth. Some platforms charge per contact, others per email sent, and some offer unlimited sending—each benefits different business models.
Template Quality and Customization
Mobile-responsive, conversion-optimized templates save design time. Evaluate template libraries and drag-and-drop editors for ease of use.
Analytics and Attribution
Track revenue per campaign, customer lifetime value, and channel attribution. The best email marketing automation for ecommerce brands alternatives to Klaviyo provide clear ROI visibility.
Multi-Channel Capabilities
Modern customers engage across channels. Platforms supporting email, SMS, push notifications, and web personalization from one dashboard streamline operations.
Making the Switch: Migration Tips
Transitioning between email marketing automation for ecommerce brands platforms requires planning:
- Export your data: Download contact lists, segments, and campaign performance data before canceling your current service.
- Map your segments: Document segmentation logic to recreate in your new platform accurately.
- Rebuild automations: Use templates when available, but review triggers and timing to match your customer journey.
- Test thoroughly: Send test emails, verify tracking pixels, and confirm integration data flows before going live.
- Monitor performance: Watch deliverability and engagement rates closely during the first 30 days to catch any issues early.
- Warm your sending domain: If switching sending domains, gradually increase volume to establish sender reputation.
Frequently Asked Questions
Q: Which Klaviyo alternative offers the best value? A: Brevo and Moosend offer excellent feature sets at the lowest price points, while Omnisend provides the best balance of ecommerce-specific features and affordability.
Q: Can I use multiple email marketing platforms simultaneously? A: While technically possible, managing multiple platforms creates data silos and complicates customer journeys. Choose one primary platform for automation.
Q: How long does migration typically take? A: Plan for 2-4 weeks to properly migrate data, rebuild automations, and test thoroughly before fully transitioning.
Q: Will I lose my email list history? A: Contact lists transfer easily, but historical engagement data often doesn’t migrate completely. Plan accordingly for reporting continuity.
Q: Do these alternatives integrate with Shopify as well as Klaviyo? A: Yes, platforms like Omnisend, Drip, and Attentive offer deep Shopify integrations comparable to Klaviyo’s capabilities.
Optimizing Your Email Marketing Strategy
Regardless of which email marketing automation for ecommerce brands alternative to Klaviyo you choose, success depends on strategy:
- Segment aggressively: Generic broadcasts underperform targeted campaigns by 50%+ in conversion rates, according to Campaign Monitor’s research.
- Test continuously: A/B test subject lines, send times, content, and calls-to-action to optimize performance.
- Personalize beyond names: Use purchase history, browsing behavior, and preferences to create relevant experiences.
- Monitor deliverability: Track bounce rates, spam complaints, and inbox placement regularly using tools like Google Postmaster Tools.
- Clean your list: Remove inactive subscribers quarterly to maintain high engagement rates.
Partnering for Email Marketing Success
Selecting and implementing email marketing automation for ecommerce brands alternatives to Klaviyo can feel overwhelming. That’s where expert partners make the difference.
Ancorrd specializes in helping ecommerce brands maximize their marketing technology investments. From platform selection to implementation and optimization, our team ensures you choose the right email marketing automation solution and extract maximum value from it. Whether you’re migrating from Klaviyo or implementing your first automation platform, we provide the strategic guidance and technical expertise to drive results.
Conclusion
The landscape of email marketing automation for ecommerce brands alternatives to Klaviyo continues expanding with innovative platforms offering compelling features at competitive prices. From Omnisend’s ecommerce focus to ActiveCampaign’s sophisticated automation, Brevo’s affordability to Drip’s revenue orientation, there’s a solution perfectly aligned with your brand’s needs and budget.
The key is matching platform capabilities to your specific requirements, growth trajectory, and technical resources. Start with free trials, test core workflows, and evaluate how each platform handles your unique customer journey before committing.
Your perfect Klaviyo alternative exists—it just requires thoughtful evaluation to discover which platform will become your competitive advantage in the crowded ecommerce marketplace.
Ready to optimize your ecommerce email marketing strategy? Explore how these platforms compare in real-world testing and discover which features matter most for your business model. The right email marketing automation platform transforms customer relationships and drives sustainable revenue growth.
For more insights on email marketing best practices, check out Litmus’s State of Email Report for the latest industry trends and benchmarks.
