How to create effective eCommerce landing page that convert

The average landing page conversion rate is about 2.35%, while the top 25% of websites have a landing page conversion of 5.31% (saleslion.io). It shows you only need a few more points to match the conversion rate of the world’s top websites.

Your landing pages are highly crucial for your e-commerce business. They help you engage potential customers and increase conversion. To provide a seamless user experience, you must know the best practices to optimize your ecommerce landing page.

The following article will talk about the best landing pages along with the best tools that you can use to boost your landing page game. 

Is your eCommerce landing page a conversion killer?

Yes, you heard it right! But how is that even possible? How can a landing page that was supposed to generate leads for your e-commerce website cut your website viewers?

If this is happening to you, follow the steps given below. If your landing page is not optimized correctly, it can become a conversion killer for your e-commerce website. Here are some tips that will help you through this tough time.

1. Know the importance of attention-grabbing headlines

What do you think the visitor sees on the website in the very first sight? Of course, it’s the headline. And if you want your e-commerce business to grow, you need to focus on headlines. 

A strong headline will grab attention, spark curiosity, and encourage visitors to continue exploring your page.

One of the best examples of a perfect headline is BoxyCharm.

The headline on the main page, displayed below, tells the whole story about the brand, its products, services, and sales. Keep your headline simple and engaging, but it should clearly define your brand’s purpose.

Landing page tools like Unbounce and Hotjar can help you optimize your ecommerce landing page. Moreover, these platforms also provide you with the option of A/B testing.

2. Role of high-quality images and videos in enhancing user experience

Visual content is a powerful tool for engaging customers and attracting users. Using high-quality images and videos will make your landing page more visually appealing.

A perfect example of this strategy is LIV Watches. Beautiful watches on the landing page tempt customers to click the Shop Now button, increasing customer engagement.

If you want more details about the impact of graphics and visuals on a website, read this blog post by Anidoes, “7 Ways Motion Graphics To Enhance Your Website Impact.”

3. Best practices for creating clear and compelling CTAs

Your call to action is the most crucial element on your ecommerce landing page. It encourages website visitors to act clearly, such as signing up for a newsletter or ordering a product.

You can always add different buttons to attract your customers, such as SHOP NOW, JOIN NOW, LOGIN, SIGN UP, and VIEW MORE. This will help them delve more deeply into your website.

Various landing page optimization tools will provide clear instructions and details regarding calls to action and other strategies for optimizing your website.

4. Mobile optimization: Ensuring your landing page is optimized for mobile devices

Did you know that, according to Hubspot, 55.4% of internet users use mobile phones to shop and engage with e-commerce websites? That’s why optimizing your website for mobile phones is extremely important.

Imagine losing almost 50% of your potential customers because of poor website optimization. This poses a severe threat to e-commerce website owners.

Don’t let your customers leave your website because of poor mobile optimization. Use tools like MOZ to increase and enhance your mobile SEO. Mobile SEO is crucial for increasing conversion rates and growing your website. 

High-converting eCommerce landing pages: A tool-driven approach

Here’s a list of popular landing page optimization tools that you can use for your website. Using these tools, you can create a powerful landing page that converts.

• Unbounce
• Hotjar
• Leadpages

Unbounce: A powerful tool for creating high-converting eCommerce landing page

Unbounce is a top online landing page builder that offers many valuable features for creating effective landing pages. Key among them is the drag-and-drop builders, which allow for the easy creation of custom landing pages without the need to know HTML or CSS.

The other key feature of Unbounce is A/B testing. This allows businesses to run multiple variations of landing pages to measure each other’s performance. 

Overall, Unbounce is a powerful tool that should help businesses drive high-converting e-commerce landing pages. For now, drive personalized landing pages, conversion optimization, and performance tracking.

Hotjar: Understand your visitors’ behaviour and optimize your landing page

Hotjar is an analytics tool that offers valuable insights into how visitors engage with your site. It is not just a landing page optimization tool; it provides services for whole website optimization.

However, if we talk about landing page optimization, Hotjar provides some features especially.

Heat maps graphically show where visitors are clicking, scrolling, and hovering on your pages. This helps you see which elements are drawing the most attention.

Heatmaps let you work the page layout and design to funnel visitors into taking the desired action.

Surveys and feedback widgets are direct ways to gather feedback from visitors. You can learn about their experiences, preferences, and frustrations by asking pointed questions.

Hotjar will give you critical insight into how visitors interact with your e-commerce landing pages, which points frustrate them the most, and how to optimize a page design for improved performance and overall user experience.

Leadpages: A user-friendly tool for building high-converting landing pages

Leadpages is one of the major landing page builders featuring a wide range of facilities for faster creation of professional-looking landing pages by business entities.

With a template, one should be able to create a professional-looking landing page in a few minutes.

It also integrates with the most popular marketing tools, including email marketing platforms and CRM systems. That way, capturing leads and managing your sales pipeline is easy. 

Generally, Leadpages is a powerful tool that can help your e-commerce business create high-converting e-commerce landing pages.

With its user-friendly interface, templates, integrations, and A/B testing capabilities, Leadpages makes designing and optimizing landing pages that drive sales accessible.

Top converting landing pages 

Here are some of the landing pages that provide the best user experience. These landing pages inspire new e-commerce businesses. 

A – LIV Watches – Timeless conversions with an exemplary landing page

Displaying your products is essential for your e-commerce landing page. LIV Watches sets an example through its landing page style by directly showcasing its products on the front page. The page showcases beautifully manufactured high-quality Swiss watches.

Direct call-to-action buttons and social media links are displayed to build customer trust. They also display customer recommendations and reviews that create value on their website. 

Optimize your landing page by displaying your products and services. This will help your customers get a clear view of your services. Moreover, a quick call to action button will increase the conversion rate.

B – How “Boxy Charm” optimize its eCommerce landing page

The brand name is on the top, products are displayed, clearly told sale information is provided, and there are quick call-to-action buttons such as join now and login.

What else does a landing page require? Boxycharm’s ecommerce landing page attains all the qualities essential for successful optimization. 

If you want your e-commerce brand to grow and shine, consider all these factors while optimizing your landing page. It is the best way to increase conversions and sales.

Use tools such as Unbounce and lead pages to enhance your landing page.

C- How “Watersrop” eCommerce landing pages create a splash with conversion-driven design

Waterdrop’s landing page optimization is making considerable waves in the e-commerce field. Their landing page is an example of a new e-commerce business. A clear call to Action, social media links, offerings, discounts on the front page, and preorder information make this landing page well-optimized. 

They provide several ways to engage website visitors and convert them into customers. Your e-commerce business website should also display all the essential points and figures. Add customer testimonials, newsletter sign-ups, and social media links to create a user-friendly and successful e-commerce landing page.

Conclusion

An optimized ecommerce landing page is of considerable importance to your website. If you want your e-commerce business to grow, you need to follow the steps for landing page optimization, which are given above. Moreover, with the help of powerful landing page optimization tools, you can make your work even more accessible and practical. 

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