Case Study
Boosting sales for a leading Home-goods eCommerce
Results
17.26%
CVR (Conversion rate)
2x ↑
Sales Growth
35% ↑
User Engagement
20-30% ↓
Customer Acquisition Cost (CAC)
Meta Results
Sales Growth:
The implemented changes reversed the sales decline, with a notable upswing within two months.
User Engagement:
A 35% increase in site engagement was observed, with users spending more time interacting with the site’s content.
Email Campaign Success:
The targeted email strategy improved open rates by 40% and click-through rates by 25%, significantly boosting conversions.
Client Background:
Our client, a well-established enterprise in the home-goods e-commerce market, had been experiencing a steady decline in sales over the past six months. Despite a strong brand presence and a loyal customer base, they were struggling to maintain their competitive edge and reignite the spark that had previously driven their success.
Challenges Identified:
- Sales Dropping: Even with strong brand recognition, sales were going down.
- Outdated UI/UX design: The old user experience was turning customers away.
- Competition: Customers increasingly favoring competitors with more modern and user-friendly websites.
Our Approach:
To address these challenges, we performed a thorough analysis of the client’s website and customer engagement strategies. Our goal was to modernize their online presence and enhance customer re-engagement through targeted campaigns.
Tools & Analysis:
01
Figma for A/B Testing:
We used Figma to test different versions of the website’s interface. By watching where and how users interacted with the site, we figured out where improvements were needed.
02
Hotjar for Heat Mapping:
We incorporated Hotjar to track user activity on the website. This tool helped us see heatmaps of where users clicked the most and where they ignored, providing clear insights to enhance the website design and user flow.
03
Klaviyo for personalized approach:
With klaviyo we utilize its features of custom product feed and smart time to retain and regain our client’s existing and old customer base respectively.
Solutions Implemented:
01
Website Redesign:
Insights from Figma and Hotjar guided us to redesign the website. We made sure the most important information and products were easy to find and interact with, which reduced the need for excessive scrolling.
02
Simplified Customer Preferences:
We replaced the comprehensive personalization quiz with a straightforward search bar. This change allowed customers to quickly identify and find products suited to their preferences without feeling overwhelmed by too many options.
03
Email Campaigns:
We launched a win-back email campaign to regain and retain our existing and old customer base respectively.
We sent out emails featuring pairs of product images, curated to match the interests of each customer, along with a custom product feed that dynamically updated based on browsing behavior.
To maximize click-through rates (CTR), we implemented smart timing, ensuring that emails were sent at the optimal time for each recipient based on their past interactions.