Email marketing remains one of the most cost-effective ways to reach your audience, with studies showing an average ROI of $42 for every $1 spent. Whether you’re a startup founder, small business owner, or content creator, finding the right free email marketing services can transform your customer engagement without breaking the bank. In 2025, the best options include several Free Email Marketing Services 2025 that cater to diverse needs.
We’ve tested and compared 17 free email marketing services to help you find the perfect fit for your business in 2025.
Discover the key advantages of using the leading Free Email Marketing Services 2025 for your business growth
What to Look for in a Free Email Marketing Service
Key Benefits of Free Email Marketing Services 2025
Before diving into our top picks, consider these essential features when evaluating free email marketing services:
- Subscriber limits: How many contacts can you add on the free plan?
- Monthly email sends: Is there a cap on emails per month?
- Automation capabilities: Can you set up drip campaigns and workflows?
- Template library: Does it offer professionally designed email templates?
- Analytics and reporting: Can you track opens, clicks, and conversions?
- Integration options: Does it connect with your existing tools?
- Deliverability rates: Will your emails actually reach inboxes?
The 17 Best Free Email Marketing Services
1. Mailchimp
Best for: Beginners and small businesses
Mailchimp is one of the most popular free email marketing services, and for good reason. The free plan includes up to 500 contacts and 1,000 monthly email sends. The platform offers an intuitive drag-and-drop editor, basic automation, and pre-built templates that make getting started simple.
Free Plan Highlights:
- 500 subscribers
- 1,000 emails per month
- Basic templates and design tools
- Essential reporting features
- Website and landing page builder
Limitations: Limited automation, Mailchimp branding on emails, and basic segmentation only.
2. Brevo (formerly Sendinblue)
Best for: High-volume senders
Brevo stands out among free email marketing services with unlimited contacts on its free plan, though you’re limited to 300 emails per day. It includes SMS marketing capabilities and transactional emails, making it ideal for businesses needing multi-channel communication.
Free Plan Highlights:
- Unlimited contacts
- 300 emails per day (9,000/month)
- Basic automation workflows
- SMS marketing included
- Real-time reporting
Limitations: Daily sending limit and Brevo branding on emails.
3. MailerLite
Best for: Growing businesses
MailerLite offers generous features on its free tier with up to 1,000 subscribers and 12,000 monthly emails. According to G2’s email marketing software reviews, MailerLite consistently ranks high for ease of use among free email marketing services.
Free Plan Highlights:
- 1,000 subscribers
- 12,000 emails per month
- Drag-and-drop editor
- Landing pages and websites
- Basic automation
Limitations: Limited email support and some advanced features require paid plans.
4. HubSpot Email Marketing
Best for: CRM integration
HubSpot’s free email marketing tool integrates seamlessly with their free CRM, making it perfect for businesses focused on relationship management. Send up to 2,000 emails per month to unlimited contacts.
Free Plan Highlights:
- Unlimited contacts
- 2,000 emails per month
- Free CRM included
- Contact and company insights
- Basic reporting
Limitations: HubSpot branding and limited template customization on free plan.
5. Sender
Best for: E-commerce businesses
Sender provides up to 2,500 subscribers and 15,000 emails monthly on its free plan. It includes powerful e-commerce integrations with Shopify, WooCommerce, and other platforms, making it one of the best free email marketing services for online stores.
Free Plan Highlights:
- 2,500 subscribers
- 15,000 emails per month
- E-commerce integrations
- Automation workflows
- Real-time analytics
Limitations: Some advanced automation features require paid upgrades.
6. Moosend
Best for: Automation enthusiasts
Moosend’s free trial offers full access to automation features for 30 days, then transitions to a paid plan. However, their affordable pricing and robust automation make it worth considering among free email marketing services.
Free Plan Highlights:
- 30-day free trial
- Unlimited emails during trial
- Advanced automation
- Landing pages
- Reporting and analytics
Limitations: Not permanently free, but trial includes premium features.
7. Benchmark Email
Best for: Simple email campaigns
Benchmark Email offers 500 subscribers and 3,500 emails per month on their free plan. The platform focuses on simplicity with easy-to-use templates and basic automation.
Free Plan Highlights:
- 500 subscribers
- 3,500 emails per month
- Responsive email templates
- List management tools
- Basic reporting
Limitations: Limited automation and advanced features require paid plans.
8. Omnisend
Best for: E-commerce marketing
Omnisend specializes in e-commerce with up to 250 contacts and 500 emails per month on the free plan. Research from Shopify’s marketing resources shows that multi-channel approaches like Omnisend’s can increase customer engagement by up to 250%.
Free Plan Highlights:
- 250 contacts
- 500 emails per month
- E-commerce automation
- Pre-built workflows
- SMS and web push (limited)
Limitations: Low subscriber limit and email volume for growing businesses.
9. Zoho Campaigns
Best for: Zoho ecosystem users
Zoho Campaigns allows up to 2,000 subscribers and 6,000 emails per month. If you’re already using Zoho CRM or other Zoho products, this integration is seamless.
Free Plan Highlights:
- 2,000 subscribers
- 6,000 emails per month
- Zoho CRM integration
- Social media sharing
- Basic reports
Limitations: Interface can feel dated, and advanced features require paid plans.
10. Mailjet
Best for: Collaboration
Mailjet offers 6,000 emails per month (200 per day) with unlimited contacts. The platform excels at real-time collaboration, allowing multiple team members to work on campaigns simultaneously.
Free Plan Highlights:
- Unlimited contacts
- 6,000 emails per month
- Real-time collaboration
- Template builder
- Contact management
Limitations: Daily sending limit and Mailjet branding.
11. EmailOctopus
Best for: Budget-conscious marketers
EmailOctopus provides 2,500 subscribers and 10,000 emails per month. Built on Amazon SES, it offers excellent deliverability at minimal cost, making it one of the most reliable free email marketing services.
Free Plan Highlights:
- 2,500 subscribers
- 10,000 emails per month
- Landing page builder
- Basic automation
- Good deliverability
Limitations: Fewer integrations compared to competitors.
12. Constant Contact
Best for: Event marketing
Constant Contact offers a 60-day free trial with full access to features including event marketing tools, social media integration, and excellent customer support.
Free Plan Highlights:
- 60-day free trial
- Event marketing tools
- Social media integration
- Excellent support
- Email templates
Limitations: Not permanently free; transitions to paid after trial.
13. GetResponse
Best for: Webinar integration
GetResponse provides a 30-day free trial with access to webinar hosting, automation, and landing pages. Their unique webinar feature sets them apart from other free email marketing services.
Free Plan Highlights:
- 30-day free trial
- Webinar hosting
- Marketing automation
- Landing pages
- Conversion funnels
Limitations: Trial period only, then requires paid subscription.
14. Mailify
Best for: International businesses
Mailify supports multiple languages and offers 500 contacts with 10,000 emails per month. It’s particularly strong for businesses operating across different regions.
Free Plan Highlights:
- 500 subscribers
- 10,000 emails per month
- Multi-language support
- SMS campaigns (add-on)
- Responsive templates
Limitations: Interface could be more intuitive.
15. SendPulse
Best for: Multi-channel marketing
SendPulse allows up to 500 subscribers with 15,000 emails per month. Beyond email, you get web push notifications, SMS, and chatbot capabilities.
Free Plan Highlights:
- 500 subscribers
- 15,000 emails per month
- Web push notifications
- Chatbots for messengers
- Multi-channel campaigns
Limitations: Some features locked behind paid tiers.
16. AWeber
Best for: Content creators
AWeber offers a free plan for up to 500 subscribers with 3,000 emails per month. Known for excellent deliverability and customer support, it’s ideal for bloggers and creators using free email marketing services.
Free Plan Highlights:
- 500 subscribers
- 3,000 emails per month
- Pre-built templates
- Basic automation
- Landing pages
Limitations: Lower limits compared to some competitors.
17. SendGrid
Best for: Developers
SendGrid is perfect for developers needing transactional and marketing emails. The free plan includes 100 emails per day with API access for custom integrations.
Free Plan Highlights:
- Unlimited contacts
- 100 emails per day
- API access
- Transactional emails
- Developer-friendly
Limitations: Very low daily sending limit for marketing purposes.
How to Choose the Right Free Email Marketing Service
Your ideal platform among these free email marketing services depends on your specific needs:
Choose Mailchimp if: You want the most beginner-friendly interface with solid all-around features.
Choose Brevo if: You need to send high volumes with unlimited contacts and want SMS capabilities.
Choose MailerLite if: You’re planning to grow your list and need generous limits with landing pages.
Choose HubSpot if: You want integrated CRM capabilities for relationship management.
Choose Sender or Omnisend if: You run an e-commerce business and need shopping integrations.
Tips for Maximizing Free Email Marketing Plans
According to Campaign Monitor’s email marketing benchmarks, following these best practices can improve your open rates by up to 50%:
- Start building your list early: Even if you’re not ready to send campaigns, start collecting emails now.
- Use automation wisely: Most free email marketing services include basic automation. Set up welcome series and abandoned cart emails to maximize engagement.
- Focus on quality over quantity: A smaller engaged list is more valuable than a large unengaged one.
- Test deliverability: Send test emails to different providers (Gmail, Outlook, Yahoo) to ensure good inbox placement.
- Clean your list regularly: Remove inactive subscribers to stay within free plan limits and maintain engagement rates.
- Leverage integrations: Connect your email platform with your website, CRM, and e-commerce store for better automation.
- Design mobile-first: Over 60% of emails are opened on mobile devices according to Litmus email analytics, so always preview on phones.
When to Upgrade to a Paid Plan
Consider upgrading from free email marketing services when:
- You consistently hit subscriber or sending limits
- You need advanced automation and segmentation
- Professional branding (removing provider logos) becomes important
- You require priority customer support
- Advanced analytics and reporting are crucial for your strategy
- You need A/B testing capabilities for optimization
Frequently Asked Questions About Free Email Marketing Services
What is the best free email marketing service for beginners? Mailchimp and MailerLite are the best free email marketing services for beginners due to their intuitive interfaces and comprehensive tutorials.
Can I really use free email marketing services forever? Yes, platforms like Brevo, MailerLite, and HubSpot offer permanently free plans with generous limits for small businesses.
Do free email marketing services have good deliverability? Most reputable free email marketing services maintain 95%+ deliverability rates, comparable to paid plans.
Final Thoughts
The best free email marketing services for 2025 depend entirely on your business needs, technical expertise, and growth plans. Most successful businesses start with a free plan and upgrade as they scale.
Start with one platform, test it thoroughly, and don’t be afraid to switch if it’s not meeting your needs. Every service on this list offers enough functionality to build meaningful relationships with your audience and drive real business results.
Remember, the tool is just the beginning. Your success with free email marketing services depends on consistent, valuable communication with your subscribers. Choose a platform that makes that easy, and focus your energy on creating content your audience will love.
Ready to get started? Pick the service that best matches your needs, import your first contacts, and send your first campaign this week. Your future customers are waiting to hear from you.
