Black Friday is one of the most significant shopping events of the year, and millions of people worldwide strive for the best deals during this time.
For the record, 66% of people planned to shop during Black Friday last year. During this time of the year, e-commerce businesses try to boost their brand’s visibility and ROI by using different marketing techniques. One of the best marketing techniques is sending great deals directly to your customer’s inbox, in short, “Email Marketing.” And for this purpose, we have shortlisted some proven Black Friday email templates.
From home decor products to skincare and beauty products, people are invested in finding the best sales and product bundles that match their needs and budgets. Even e-commerce businesses cut their prices to attract customers and increase their sales. Black Friday email marketing is one of the best ways to call your customers for action. People get attracted by personalized emails and are likely to visit your website to make a purchase.
This blog will focus on 12 different Black Friday email templates that will help you attract potential customers and buyers and boost your e-commerce business.
Why do you need Black Friday email templates
Black Friday Email Marketing Strategy
Email marketing is an important factor in the success of many e-commerce businesses, especially during peak shopping events like Black Friday.
This is because it reaches the customer directly through their inbox, thus effectively conveying sales and special offers. Statistics show that 59% of consumers say marketing emails influence their purchase decisions, with over 50% saying they purchase from an email at least once a month.
To maximize the effect of email marketing, you should segment your target audience. Divide your customers based on their location, gender, interests, and previous buying behavior on your website. With targeted email campaigns, you can also lower your cart abandonment rates.
On Black Friday, businesses tend to send different emails to their customers, such as promotion campaigns offering discount prices, cart abandonment reminders, or even early access invitations for loyal customers.
Some brands even send countdowns to build urgency, whereas post-purchase follow-up email campaigns encourage repeat purchases. The above elements help brands create effective email campaigns that boost sales during a competitive shopping season.
1- The Countdown Email
This is one of the best email marketing strategies for e-commerce businesses, especially during busy shopping events like Black Friday. When a customer sees a countdown timer on their favorite product, it creates a sense of urgency among them. This attracts customers and increases the click-through rate. E-commerce brands’ email flows are very important in this regard. You must remind your customers daily that the sale of their favorite products is ending soon.
In the image below, you can see an email template from the jewelry brand Pandora. Along with offering their buy 2 get one deal, they remind the customer that they have a limited time to take advantage of this sale. This way, customers will be more likely to consider their offer.
2- The Early Access Email
The early access email is an excellent way to call your loyal customers for an early sale made especially for them. This creates an emotional attachment between the brand and the customers. They will feel special and will be more attracted to your brand.
In these emails, the brand can highlight limited sales, exclusive discounts, or products made especially for loyal customers. This approach encourages repeat purchases from existing customers while attracting new customers who want to become loyal to access exclusive sales.
Below is an example of an email from Saie, a brand offering exclusive discounts to its VIP customers. The heading “First In Line” makes the reader excited and happy to hear he is being prioritized over other customers.
3- The Exclusive Offer Email
These emails are usually associated with limited-time offers, special products, or bundles that the general public is unaware of. They are sent only to special customers or club members, giving customers a sense of priority and importance. Excessive offer emails are a very effective strategy that will likely result in more sales and a more loyal customer.
As you can see below, The Ones sent exclusive emails to special customers, giving them early access to their sales. This enhanced the brand’s visibility while attracting new customers.
4- Bundle-Deal Emails
It is essential to know that Gen Z (81%) and Millennials (74%) invest in Black Friday more than any other group. That’s why it has become essential for your e-commerce business to target customers wisely.
The bundle deals email is one of the best Black Friday email templates that works 100%. These emails excite the customers because now they can get all their favorite products in a bundle at a very reasonable price. Whether it’s skincare or fitness products, bundles attract customers. They think that they are saving more by buying in bundles.
Below is Sephora’s Black Friday sale email template. Sephora is offering its customers a $10 beauty deal on Black Friday. They have also displayed their product bundles in the email, which helps attract customers.
5- The Product Highlight Email
Highlight your best-selling product in your emails. You can add personalization by recommending specific products according to a customer’s needs. For instance, if a customer abandons a cart full of training equipment at your website, you can email them and remind them that their favorite products are on sale. This will attract potential customers by creating a sense of personalization.
Below is an example of a beauty brand, Fussy. In this email, you can see these famous products in the list. By doing this, they are attracting potential customers to their exclusive sale. The call to action button on the email helps users get straight to the website, increasing the chance of a purchase. That’s how you can attract your customers to your favorite products.
6- The Customer Appreciation Mail
Black Friday is the perfect event to build more loyal and trustworthy customers. You can maintain relationships with existing customers while trying to gain new customers. The best way to do this is to send a customer appreciation email. Appreciate your customers and tell them you are delighted to have them as precious customers. This creates an emotional attachment between customers and your brand.
Below is Abercrombie & Fitch’s Black Friday sale email template, which thanks its customers for being with them. This will create a sense of delight and value in customers’ minds. Including special deals or offers in appreciation, e-mails add value and give a reason to buy again. For example, they could offer a discount on the next purchase or exclusive access to new products to shop again.
7- The Limited Time Offer Email
Limited-time offer emails are devised to create urgency in customers’ minds to respond quickly before the offer ends. When there is a deadline for a promotion, a customer subconsciously feels they would miss out if they did not act on it at once.
For one-time offers, indicate when the time runs out through bold text or a countdown timer. Lastly, the CTA in these emails is “Shop Now” or “Claim Your Deal” before time runs out. A 24-hour discount, one-day sale, or holiday-specific deal constitutes time-limited offers initiating instant responses and short-term sales.
For instance, in the Black Friday email template below, you can see a clear timer constantly reminding customers of the limited time. A 40% discount on all purchases increases customer attention.
8- Flash Sale Emails
Flash sale emails are very powerful sales triggers. So, how does the magic work? It’s only with deep discounts and for a very short time—from a few hours to a day. One can understand that a flash sale creates a “limited offer, hurry up” psychology among customers. However, when combined with a solid call to action, the feeling of urgency significantly increases user interaction.
Brands can make flash sale e-mails more impactful by using countdown timers, bold headlines, and limited stock alerts. The limited time frame associated with a flash sale will encourage customers to buy as soon as possible without considering the prices. Flash sales also successfully clear out too much inventory or promote specific products.
9- The Referral Program Email
The email referral program is a brilliant strategy for generating leads from existing customers. It encourages current customers to refer your brand to their friends or family in return for rewards, such as discounts, store credit, or free products.
It’s a win-win: customers get rewards for spreading the word, and businesses gain new customers through trusted recommendations.
When customers are satisfied with a brand, they become willing to share the experience with others. Referral program emails should clearly explain how the program works, what rewards are available, and how easily customers can refer others.
In the below example, you can see great e-commerce brands’ email flows. They will offer free clothes for a year if you recommend their brand to your friends and family. This technique is very eye-catching and interesting for customers.
10- The Win Back Email For Black Friday
In this diverse e-commerce market, every brand has a competitor. People are becoming increasingly aware of other brands, and keeping your existing customers loyal is hard. They might shift to other brands anytime, and you might lose a valuable customer. Black Friday is the chance to get your valuable customers back.
Send them an email and tell them about their good experiences with you. Popular tactics for win-back emails include offering customers discounts or promotions to attract them back. For example, a brand may attract the previous customer back by offering a “We Miss You” discount or free shipping on one of their orders.
In the template below, Lands’end recalls its previous customers by offering them special offers and discounts.
11- The Interactive Email
Interactive mail is the best approach to engaging users as it lets them interact more with the mail rather than just reading it. In general, interactive emails may contain quizzes, polls, carousels of images, or mini-games. The purpose of incorporating interactive elements is to create an experience that will make the recipient enjoy it and, at the same time, help communicate with the brand.
Interactive emails work because they make the shopping experience fun. Moreover, interactive elements keep the recipients engaged for longer periods and increase the chances of people clicking through to the website.
12- The Post Purchase Thank You Email
Thank you messages after a purchase are very important to generate customer loyalty and future business. They assure the customer that their business is so appreciated and valued. A simple “thank you” extends a long way toward making customers feel appreciated and valued.
Email campaigns following up after a purchase should also contain further opportunities. Brands can offer related or complementary products that customers might be interested in along with their last purchase. This increases the customer’s value and adds revenue for the brand through additional sales.
Such emails typically include order confirmation, updates on delivery, and care instructions for the product purchased to ensure that the customer remains adequately informed. By aligning thankful sentiment with useful information and well-timed recommendations, post-purchase emails can really work toward continued engagement for a potential second purchase.
Summary
Black Friday email marketing is an excellent tactic for e-commerce brands to increase sales and be in front of customers more frequently. Use various Black Friday email templates to attract your target customers. Countdown timers, flash sale deals, and customized bundle offers all serve one purpose: to stir up the customer’s urgency, excitement, and loyalty.
Interactive content and some form of customer appreciation help an e-commerce business craft attractive and engaging email campaigns that the recipient finds relevant. A comprehensive strategy for Black Friday emails can help give your brand the edge during the chaos of holiday shopping, driving conversions and, ultimately, maximum ROI.
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FAQs
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How do businesses promote Black Friday?
On Black Friday, businesses tend to send different emails to their customers, such as promotion campaigns offering discount prices, cart abandonment reminders, or even special early access invitations for loyal customers. Some brands even send countdowns to build urgency, whereas post-purchase follow-up email campaigns sometimes encourage repeat business.
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How do you attract customers on Black Friday?
When customers see a countdown timer on their favorite product, it creates a sense of urgency. This attracts customers and increases the click-through rate. E-commerce brands’ email flows are very important in this regard. You must remind your customers daily that the sale of their favorite products is ending soon.
-
How to announce a Black Friday sale?
Flash sale emails are very powerful sales triggers. So, how does the magic work? It’s only with deep discounts and for a very short time—from a few hours to a day. One can understand that a flash sale creates a “limited offer, hurry up” psychology among customers. However, when combined with a strong call to action, the feeling of urgency significantly increases user interaction.
-
How do you sell more on Black Friday?
The bundle deals email is one of the best Black Friday email templates that works 100%. These emails excite the customers because now they can get all their favorite products in a bundle at a very reasonable price. Whether it’s skincare or fitness products, bundles attract customers. They think that they are saving more by buying in bundles.
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How do I get the most sales on Black Friday?
During this time of the year, e-commerce businesses try to boost their brand’s visibility and ROI by using different marketing techniques. One of the best marketing techniques is the Black Friday email templates. This year, it’s the best chance for your e-commerce business to get success through the Black Friday holiday.
