The future of seo is ever-changing. In the race of ranking higher on google search results, the professional seo specialists are crawling the internet like a spider man to find out the eccentric ways to understand the google algorithms ahead of time. Because for a brand new website to rank on google 1st page they have to fight major authoritative websites. Because according to backlinko, less than 1% searchers click on page 2 of the google search results.
In this blog, I will discuss how certain trends like user-centric seo approach, content regime, the supremacy of technical SEO and Video SEO are shifting the professional seo focus towards readers perspective.
Why is SEO important to get maximum traffic on your website?
According to HubSpot, the top source of traffic for any website is through organic search on google. Google search owns 91.62% of the total search engine market.
And about 84% of internet users use google at least 3 times a day to search for something. This is how much potential google search bar holds. If you want your website to get maximum traffic your major focus should be on its seo. To organically boring your website among the top google search queries and get billion dollars worth of traffic absolutely free.
The Rise of User-Centric SEO
If you are among the professional seo experts you must remember the March 2024 google update. If not, let me sum it up for you. In that update google gives all the website owners a food for thought.
In that update it was clearly mentioned that Google will remove all the websites that have Ai generated, untrustworthy, low-quality and irrelevant content.
Because Google always strives to provide its searchers with valuable information.
After or even before this update, a professional knew this day was going to come. All the websites that survive this wave and are going to survive all other waves are ones with the user-centric approach.
The goal with the user-focused seo is to deliver content that is not only valuable to generate high-value traffic but also brings conversions, boost ROI and build trust among the audience.
Structured Search engine – Topical authority through “Semantic SEO”
Semantic SEO is the most useful type of seo strategy that dive deep into the user intent and showcase results based on search intent rather than keyword. This approach helps search engines provide more relevant and accurate results.
Semantic SEO has developed over time, building on traditional SEO methods that mainly aimed to optimize web pages for specific keywords. Now, with new technologies like Google’s Knowledge Graph and RankBrain, search engines can better grasp the subtleties of language and context. They can even generate AI-generated responses to user queries.
Case study: Interingilizce.com
Let’s take this winning case study of implementing semantic search strategies to get results like:
- 100% organic traffic boost in 145 days.
- And getting insane clicks from 10,000 to 200,000.
Amazing right? You can check the below images for the results.
This case study explains how important it is for websites to deliver topical authority. There is a pillar in semantic seo which is called cornerstone content in which a website covers all the relevant topics (related to their service/product or audience queries) from every possible angle to build authority among readers. This foundational content not only builds authority but also makes you a subject matter expert. Ranking your website top for the given search queries. If you are wondering how you can start making cornerstone content then you should try WordPress SEO plugin – AIOSEO for this purpose.
Key-word-based optimization
As we know the basics of seo. We focus on keywords that we thought our audience might be searching for. Keywords have different intentions like informational, commercial, navigational and transactional. We focus on these intent based keywords to drive relevant audiences to our web pages and boost our SERP rankings.
There are alot of tools that can help you research for your relevant keyword based on your user intent like,
- SEMrush keyword research toolkit (overview or magic tool)
- Google keyword planner
- Ahrefs keyword generator
- Moz keyword search
- Ubersuggest
When you target your keyword and write from the perspective of your audience, Google will consider you as an industry or topic advocate that in turn builds the authority of your website.
User experience and satisfaction in search rankings
Google prioritizes its audience. Because searchers rely on valuable and accurate information from it. According to the study conducted by SparkToro, googles is the biggest web traffic referrer.
And according to BrightEdge report, 68% of searchers begin their online experience through google. The states are shouting user experience over everything. Searchers rely on google because google pledges to give them as much value as it can. With each update google is removing unworthy and irrelevant pages from its search engine and making space for the web pages that are actually following the google policy of generating content and data that is valuable enough for the readers to spend their time on. The future of seo is expanding with each new trend. And the professional and keeping their trend glasses on to understand which one to follow to get most out of organic search results.
Understanding the search intent
What is the main goal of a searcher? Is to get the exact match of his search query. Thus it makes it a main goal of the seo experts as well (to understand it). Google shows the result to the searcher on the basis of search intent or user intent. In order to rank on google search results we must understand the importance of developing a website or a webpage that fulfills the user intent purpose. The more valuable the webpage will be the higher it gets in the google search results.
For example a person is looking for foldable beds. And the first query that comes on the top is the one which shows the best featured image, valuable and in-depth content, price range, rating and all the data that is relevant to foldable beds.
Why is search intent important to rank best on google with the perspective of seo? Well because the google itself said it out loud:
In this search evaluator quality guide by google there was a complete section on “User intent” and that’s why we are going to take it seriously.
Actionable tips for user-centric SEO
- Researching keywords that address what users queries and pain points.
- Making content better for different types of searches (Informational, navigational, transactional).
- Putting a high value on content that is both informative and valuable.
- Using keywords in a smart way without overusing them.
- Making website easy to navigate and user-friendly by reducing loading time
Content that speaks value
With the emergence of AI writing models like Chat GPT, Gemini and many more. The google search results are flooded with AI generated content. And it’s fighting everyday to make their user experience more informational by not ranking web pages with AI content until it releases its March 2024 update. (getting down websites with AI content)
According to Forbes, 59% of B2C marketers believe that high-quality content is the best SEO strategy for improving search engine rankings. This is why about 31% of B2C marketers dedicate 50% of their marketing budget to creating content, known as “Content Marketing.
We can see these amazing results. Website content ranked higher when it comes to driving high-quality traffic. For every $1 invested in content marketing, the average profit is $2.77, which is 177% more than the initial investment (Forbes). Isn’t it great? You are driving organic traffic out of content? Is it easy? It might not but it’s worth spending $$.
Your content can E – A – T
When it comes to ranking a website in 2024, Google looks at 3 main features to evaluate the content:
- Expertise
- Authoritativeness
- Trustworthiness
That makes a content (E-A-T). Search engines want to provide trustworthy information, so content with E-A-T qualities will be preferred. It’s important to build trust with authoritative content and reliable backlinks.
Google wants to protect its users from low-quality and useless content. Therefore if you want to add your website in the good books of google you need to generate content that fulfills the given standards. high-quality and well-researched content resonate not only with the audience but google also suggests your content to the other searchers looking for information related to it. Also developing a strong backlink profile will improve E-A-T and help achieve long-term SEO goals.
Therefore, when we search for information mostly the websites that rank higher are those who are publishing valuable content over the years and have built the authority. These websites are considered to be subject matter experts and credible sources.
Actionable tips for creating high-quality content
- Write detailed content that covers topics deeply.
- Use facts, data, and research to back up your points.
- Make sure your writing is clear, understandable and authoritative.
- Highlight authors’ expertise with bios and qualifications.
- Establish yourself as an expert by discussing various related topics. (making a pillar content)
Technical SEO – Core Web Vitals
Apart from focusing on local SEO, the technical seo is crucial in order to build trust and authority among other webpages. Higher the number of useful backlinks you get from the authoritative websites, the more it will make your own website trustworthy. And it doesn’t stop here. There are alot of other layers to it. The technical seo like its name suggests is technical but it’s important as well.
In 2024, Core Web Vitals are very important for technical SEO. These are how well your website loads, how interactive it is, and how stable its layout is. Google likes websites that do well in these areas because they make users happy.
These metrics measure user experience based on,
- Loading speed (Largest Contentful Paint or LCP)
- Interactivity (First Input Delay or FID)
- Visual stability (Cumulative Layout Shift or CLS)
Google prioritizes websites that do well in these areas because it brings user satisfaction.
There are some other factors in technical seo that impact how well your website perform;
- Mobile-friendliness and responsiveness
- Website speed optimization
- Image optimization
- Schema markup
By focusing on these technical SEO factors, you can create a website that ranks high and offers a great user experience.
Video SEO – keyword visualization
Everyday around 66% of US adults watch bit-sized videos on a daily basis (Forbes). Apart from that 87% marketers report an increase in their sales with video marketing.
With the sudden boom of video platforms like TikTok, people were invested in easily digestible content. Instagram then introduced reels and youtube present shorts as a competitor and yes creators and platforms generate billions of dollars with these platforms.
Just like we optimize content with seo, the professional seo experts are shifting their focus on video seo too. Because it can generate revenue by easily grabbing the viewer’s attention by participating in the race of virality, humor based content, and informational videos.
Now, you can see videos in the google search results when you write your search query. Why is that? Because of video seo. By adding relevant keywords and alt text that describe the video intent you can easily optimize your videos for search engines.
If you are wondering what type of keyword should you include to build your video seo. Or maybe how you can research it then I might have a good tool for you.
https://neilpatel.com/ubersuggest/Ubersuggest is an amazing keyword research tool. And with the building focus on video seo they have introduced this another addition to their keyword toolkit that is keyword visualization.
Tips for improving video SEO
- Make videos that are good, interesting, and informational.
- Use working and intriguing titles, descriptions, and tags that include focus words.
- Promoting videos on social media and other related sites.
- Transcribing videos and adding captions for people who can’t hear and for better search engine results.
Conclusion
With each passing day the future of seo is booming with new and rather interesting trends. The list is long but we do not tend to grab on every opportunity that is presented before us. But we have to choose wisely based on our business goals and target audience to identify which trends suit us best.
As far as ranking on google is considered, you might also be interested in our winning CRO strategies to optimize websites for mobile users.
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