New year is around the corner, so pack your Christmas decorations and gifts and get ready to start a new journey with your loved ones. Holidays like New Year and Christmas don’t last long, so you must think about how to make the best of this time. Spend time with your friends and family and kick off your new year journey with great blessings.
For e-commerce businesses, the new year is a great chance to boost their sales and business. Opt for the new year marketing strategies to attract new customers and increase brand visibility. Provoke your customers by offering holiday gift cards, planning for resolutions, or starting the year with new purchases.
During this New Year’s season, we can see a notable increase in consumer buying behavior. This is because people want to take advantage of the sales and are looking for products that will help them achieve their New Year goals, be it fitness gear, productivity tools, or a new fashion makeover.
This competition is tough, and eCommerce brands require focused strategies that are likely to grab customers’ attention and increase revenue.
Learn 15 winning New Year marketing strategies in this blog for your eCommerce business to use during the New Year shopping season.
15 best New Year marketing strategies
From using personalized email marketing, attracting engaging social media campaigns, and exclusive bundles and tips, find strategies to drive traffic, convert them, and give your brand more visibility.
1- Launch a limited-time New Year sale
Launching a limited-time sale is a great way to create urgency among your customers. On New Year’s, people are already searching for valuable presents to give to their loved ones. They want to buy something that gives value but is also very reasonable. New Year discounts urge customers to purchase their favorite products at a lower price than usual.
When people see a tag for 40% or 50% off their favorite products, there’s a great chance that they will buy them. Focus on creating an extremely tempting New Year offer to attract your customers. This is one of the best marketing strategies for e-commerce businesses.
2- Personalized email marketing campaigns
Personalized email marketing is the most powerful form of connecting with customers. If you take the time to segment your email list by those who have previously purchased items from you or browsed the pages but have abandoned their cart, you are sure to send offers they would like more. Brand ad campaigns are an excellent way to have more loyal customers.
Tool: Klaviyo
For example, during the New Year, you can recommend exercise equipment to those interested in health and productivity tools to customers trying to get better organized. This will make your e-mails appear to be worth more and closer to the potential buyer. It will also make the customers engage with your message and make a purchase. Personalization builds more relationships with customers and increases conversion rates.
Click to read “How using high-performing Black Friday email marketing templates can boost your sales,” below ⬇
3- Optimize your website for mobile users
It’s estimated that over 50% of all eCommerce purchases during the 2022 holiday season were made on a smartphone and the number keeps on increasing every year. This shows that people like to shop from their phones during the holidays and New Year, making it important to optimize your website for mobile users.
This is one of the best e-commerce branding strategies. A mobile-friendly website should be easy to navigate, load quickly, and offer a smooth shopping experience. This means buttons should be big enough to click, images should load fast, and the checkout process should be simple. If your site is slow or hard to use on a phone, customers might leave before completing their purchase. By optimizing for mobile, you’ll keep shoppers happy and boost your chances of making more sales.
4- Create exclusive New Year product bundles
Creating new year product bundles is a great way to attract your customers. It also creates a sense of personalization for your consumers. It helps shoppers get all their favorite items at less cost while providing ease. Many beauty brands sell their products in bundles to increase sales.
For example, you can bundle beauty products such as facewash, moisturizer, scrub, and exfoliator in a single bundle to attract your self-care-conscious customers. Such bundles not only attract customers looking for bargains but also increase average order values, thus benefiting the shopper and your store as well.
5- Social media contests and giveaways
Nowadays, people are extensively involved in contests and content produced by social media influencers. Social media influencers gain followers by creating giveaway events for their target audience. Your e-commerce brand can also do the same. Social media contests and giveaways create a lot of excitement during the New Year. Creating a “New Year Resolution” contest on social media could help engage your audience in their new year.
For instance, ask your followers to share what they’re resolving for the New Year in the comments or tag your brand in posts regarding their resolutions as an entry to win the product bundle. This does more than boost engagement; it also utilizes the perfect user-generated content to create a wider reach for your brand.
Such contests create excitement, encourage your followers to interact with your posts, and reach new potential customers through shares and tags. Moreover, the goodwill generated from running a giveaway will strengthen your brand image; product bundle rewards motivate participation, making the campaign exciting and engaging in building loyalty and driving traffic to the store.
6- Offer free shipping during New Year shopping hike
Free shipping has led to a 90% increase in e-commerce orders. Free shipping is the most attractive marketing strategy that provokes shoppers to shop online. Research shows that many customers will make a purchase more likely if free shipping is offered. At the New Year, provide your customers free shipping as a “gift” to increase sales and overall customer satisfaction.
This campaign during the New Year’s season creates a sense of gift from your brand to your customers. This helps build an emotional connection between the brand and users, building brand trust and increasing visibility. Customers will buy more deals when they feel they can save money on shipping costs.
Free shipping reduces not only cart abandonment but also provides a competitive advantage, making the store appear better than most other options.
7- Create engaging New Year themed content
E-commerce businesses cannot survive without social media influencers nowadays. You need to collaborate with a strong influencer or can also build up your own social media brand visibility, which is a better option. Despite social media, you can also create other content such as blog posts to attract your target customers.
Read how you can convert mid-funnel customers in your e-commerce sales funnel: eCommerce sales funnel – 9 key tactics to win “Mid-funnel Customers”
Help your customers fulfill their new year goals. For instance, you can create some blog posts, videos, or infographics showing how your products can help customers achieve their goals. If your store sells fitness gear, come up with a guide for developing a proper workout routine using your products. This not only gives great information but makes your e-commerce brand a source of convenience, thereby increasing the customer’s trust and thus bringing them to your e-shop.
8- Incorporate Influencer Marketing
Search engine usage decreased by 12%, while social search usage increased by 4% between May 2023 and January 2024. Current marketing campaigns are greatly focused on influencer marketing. This form of marketing is very effective, especially in the New Year when the consumers might be seeking new ideas and inspiration. Influencers who connect with your brand can form a realistic image to show how your products fit well with common goals of New Year activities like health and fitness or organization.
Followers trust their influencers and you can use this trust to build traffic for your e-commerce brand. For example, a self-care and beauty-focused influencer can share your beauty products in different videos like how to use them or give reviews about a certain product. Such authentic promotion can help with great engagement and attract new customers who would be eager to make their New Year’s resolutions a reality.
9- Retarget your ads
Retargeting ads are the best marketing strategy for re-engaging customers who have had an interest in your products but still haven’t bought them. They remind potential buyers about items they viewed or added to their cart, keeping your brand in their mind. When you remind those customers about ongoing sales and discounts, they are much more likely to purchase your product.
Use targeted retargeting ads for those interested in your New Year sales based on their interests. Some people are reluctant to buy a product. They just need reminders to make a purchase. They are mostly confused between different brands so you need to put forward your brand ads campaign to convert them into your customer.
10- Launch a “Count-down Campaign“
People tend to buy more in a limited time. Hence you can use the countdown technique to spark your brand. This is one of the most effective e-commerce New Year marketing strategies. Launch a New Year countdown campaign by providing deals that get better and better until New Year’s Eve.
The suspense builds shoppers’ eagerness to check your website daily and makes them likely to buy quickly in the excitement of the next day’s offer. Promote the countdown through your newsletters and social media channels to maximize its visibility. This way, you would be creating excitement for people to look forward to the offers, hence driving sales and engagement during the New Year season.
11- Focus on New Year’s eve and day traffic
Many shoppers look for sales and promotions during New Year’s Eve and New Year’s Day. Individuals are going online to shop during this time since they have gone back to routine life after celebrations and parties. Extend your promotions over these dates to reach peak traffic and conversions.
Go with the New Year Shopping trends to get more customers. Design offers that can only be offered during the New Year days. Prominently feature these offers on your website and through email and other social media channels. This will help in your brand visibility and awareness.
12- Implement last-minute flash sales
Present last-minute flash sales that are much more effective and attractive than regular sales. This creates a sense of urgency so that buyers get on the spot to complete the purchases. This is attractive to customers who may have missed earlier sales or are looking for gifts before the holiday season closes.
Advertise these flash sales through your website, email newsletters, and social media sites to a more extensive target market. Including countdown timers and clear calls to action will attract the last shoppers. This is one of the best New Year marketing strategies for e-commerce businesses.
13- Focus on resolutions in your advertising
Before the start of the new year, many people make new year resolutions for themselves. Some wish to make their skin look clearer and beautiful, some try to lose weight while others try being more religious. Advertise people’s New Year’s resolutions in your advertising to spark interest among your consumers.
This creates an emotional attachment between your brand and customers as you can feel their pain and emotions. Thai helps in creating more engaging content that will drive more traffic to your brand. Use personalization techniques to ask your customers about their New Year’s resolutions. You can ask them in social media comment sections. Then tailor the advertising campaign according to your target market’s needs.
14- Build a loyalty program For new customers
New Year is the perfect time to get more loyal customers. While your website is experiencing an increased traffic rate, try to make them your loyal customers by giving them membership cards or gift cards with special discounts.
You can reward loyal customers with points obtained through purchases, discounts on their orders within a certain frame of time, or even early access to exclusive sales. This way it will not only build a sense of community, but also the feeling of well-treated people with greater chances to return to your store.
For instance, you can introduce special “New Year bonuses,” which give bonus points or discounts for purchases that take place in January. Promote your loyalty program all over your website, through your e-mail campaigns, and on social media, and get maximum registration.
15- Use customer data to foretell New Year’s shopping trends
Utilize customer data to foresee the New Year’s Shopping trends. With the help of data analytics tools, you would know what products have been favorites and what marketing strategies work well for your audience. By analyzing patterns in purchasing behavior, you can learn valuable insights regarding what your customer is seeking when setting New Year’s resolutions.
For example, if sales statistics indicate that it increases sales on fitness items, determine your advertising and promotion, shifting the attention towards wellness and health-related products. This way, through the use of data analysis techniques, you can ensure that the marketing will be done in ways that would complement customer interest.
Conclusion
E-commerce brands can boost their businesses by using the New Year marketing strategies. Making a targeted approach, including personalized email campaigns, flash sales, and loyalty programs, will allow businesses to connect with eager shoppers looking for deals and inspiration. Using data analytics to reflect future shopping behaviors also enables brands to have offerings focused on customer needs.
You can develop content focusing on New Year resolutions and promote exclusive bundles to enhance brand visibility and facilitate conversations. Since the influence of social media has changed consumer behavior, marketing activities must change to connect with this audience better.
With these 15 winning strategies included, eCommerce brands can fly high on New Year profits, build eternal relationships with customers, and maintain a competitive position in this business.
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FAQs
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Why is it important to make a new year e-commerce strategy?
During the New Year’s season, we can see a notable increase in consumer buying behavior. This is because people want to take advantage of the sales and are looking for products that will help them achieve their New Year goals, be it fitness gear, productivity tools, or a new fashion makeover. This competition is tough, and eCommerce brands require focused strategies likely to grab customers’ attention and increase revenue.
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What are the benefits of product bundling?
Creating new year product bundles is a great way to attract your customers. It also creates a sense of personalization for your consumers. It helps shoppers get all their favorite items at less cost while providing ease. Many beauty brands sell their products in bundles to increase sales.
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How does email marketing help ecommerce business?
Personalized email marketing is the most powerful form of connecting with customers. If you take the time to segment your email list by those who have previously purchased items from you or browsed the pages but have abandoned their cart, you are sure to send offers they would like more. Brand ad campaigns are an excellent way to have more loyal customers.
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How important is free shipping to customers?
Free shipping has led to a 90% increase in e-commerce orders. Free shipping is the most attractive marketing strategy that provokes shoppers to shop online. Research shows that many customers will make a purchase more likely if free shipping is offered. At the New Year, provide your customers free shipping as a “gift” to increase sales and overall customer satisfaction.
